In this tech era, having an online presence of your business is necessary. Whether you are a passionate blogger or a businessman you can't connect with the intended audience without a professional website. Today, making a website is no more a big deal, but selecting the most effective CMS (Content Management System) definitely is. In this situation, WordPress wins the race. WordPress, which has been launched in 2003, has become the most popular CMS all across the world. It doesn't matter if you are running an ecommerce business, a beauty blog or anything. WordPress has so much to offer. It is due to the reason I will be highlighting some incredible reasons that will surely convince you to use WordPress as a CMS for your business. Not just for 2016, but for the entire life.
1) Yes, It's Absolutely Free
You heard me right. If you are starting off with a limited budget, then there is no other platform better than WordPress. You don't need to spend a single penny to get registered. Instead, all you need to do is set-up your WordPress account by providing necessary details to get started. If you own an established business that doesn't need any kind of introduction, then never hesitate to switch to WordPress for better performance and results. Trust me you will simply be amazed by the unlimited features and options.
2) Even a 3 Years Old Child Can Use It
Unlike other platforms you don't need to hire a professional to manage WordPress. Even if you are not a tech savvy individual, operating WordPress is as easy as peddling a bicycle. Now from this, one thing is clear, if you can't afford to hire an experienced developer to perform crucial development tasks, WordPress is the most suitable option. To be honest, before starting off with WordPress I was not a hi-tech individual, but I had no idea that managing a blog would be so easy. Similarly, if you are not into development, then using WordPress can turn out to be a sensible decision.
3) Thousands of Free Templates and Plugins
When running a website, an outstanding user experience plays a pivotal role. However, it is only possible if your site looks appealing and grabs visitors' attention. To make it happen, WordPress offers thousands of free templates to its users. With the help of this opportunity you can bring a drastic change to your website's overall appearance. On the other hand, if you are running an online business, use of results-driven plugins is extremely important to analyze and track results. Well, if you are using WordPress, then you don't need to worry about it. Because it allows users to install almost all types of WordPress supported plugins from repository without paying a single dollar.
Formulating a robust SEO strategy for ranking website and attracting a maximum number of relevant audiences is essential. Targeting keywords within the content, Meta descriptions, Meta titles and Alt tags is a quite daunting task if you are using any other platform. However, when it comes to WordPress all you need to do is install SEO-based plugins such as SEO Yoast and All in One SEO Pack to optimize your content. Apart from the above mentioned tools you can also search and install numerous other plugins to fulfill your SEO requirements successfully. This way, spreading the right content to its right audience won't be a big trouble.
5) Doesn't Require Coding Experience
If you don't have coding background and you are not willing to learn it in future, then WordPress can be the ultimate solution to manage all your tasks. Being a business owner, you need to find ways to reduce your cost of hiring a website developer. Luckily, WordPress is a platform that doesn't require you take help from developers. Whether you want to apply the Webmaster's Tracking Code or you want to integrate your Google Analytics Account with your website, everything can be done quite easily.
6) Schedule Unlimited Posts
Treating the target audience with crispy and captivating content is crucial to sustain a remarkable position in the world of internet marketing. For this you need a platform where you can schedule posts for weeks and even for months. This is where WordPress stands out of the competition. After shifting your website to WordPress, scheduling multiple posts at the same time will be no more difficult. It means no matter what type of online business you own, reaching out to the intended audience will be easy with the help of WordPress.
7) Secured Against Hackers
Hacking is one of the darkest sites of digital world. I have seen several gigantic sites getting hacked by a number of cyber terrorists. It is hard to track such people, but you can definitely protect your site. In comparison with other platforms, WordPress is a way better and protected platform against hackers. It follows a simple and powerful coding structure that assures complete security against deadly malwares. I am pretty sure that you don't want to lose all your precious content, credentials and the goodwill you have earned so far. Therefore, I would suggest you to make WordPress a central hub for managing all your online activities.
8) Easily Customizable
With the availability of unlimited WordPress templates and plugins, website customization has reached to a whole new level. You can entertain your audience in the best way possible by using easy-to-install plugins. Furthermore, you can also improve user experience by applying new and trendy templates from WordPress repository. This way, attracting a visitor and converting him to a potential customer will be an easy journey. Remember, internet surfers always want to see something interesting and fascinating in a website. It can only be possible if you are customizing your site according to the needs and requirements of your prospects. And, it is where WordPress takes a lead.
9) A Perfect platform for Ecommerce Business
In this digital world, a potential customer prefers to buy products online. It is an obvious sign that you need to offer everything he needs as a legit buyer. From website's interface to checkout process, every single step should be considered seriously. It is because you can afford to lose a customer in this tough competition. But, if you are using WordPress as a CMS, providing customers with a memorable buyer's journey will not be a complicated task. I personally use two plugins WooCommerce and WP eCommerce to provide a smooth and error-free experience to customers. But, it doesn't mean that you should also restrict yourself to these two plugins. Instead, find out the plugins that can help you generate maximum number of leads without sacrificing the quality of website.
10) Above All, It Can Save Your Cost
Despite of unlimited features and benefits, WordPress can save a great amount of money. Moreover, it also offers marvelous services and opportunities that can transform your website to a money making machine. So, what are you waiting for? Go and set-up your WordPress account right now for unbelievable exposure and benefits.
WordPress has got everything you need as a website owner. If you want to enjoy remarkable results within a limited budget, then I would suggest you to use WordPress as primary platform for your business.
Author Bio :Thomas Blake is working as a Senior WordPress Developer at a start-up in UK. When not working, he likes to play football with his son and also gives Essay writing Service to students.